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Sunday, April 15, 2007


b-Bet you thought it was about Bezeq (again).

Nope. After shoving unwanted video ads down the message pipes of Cellcom users, Cellcom is now pushing bCellcom – their shopping network. Gee thanks.

Meanwhile, Cellcom is sitting on a goldmine it is completely ignoring – the AirCard line of products and concept.

AirCard allows Cellcom to provide truly wireless highspeed internet wherever you are (the other providers provide wireless too, but apparently nowhere near as fast).

b-But where is the desktop router? Where is the (Sierra) USB Aircard Modem?

(b)Cellcom could directly be taking on Bezeq in the ADSL/ISP market head to head, but instead they are only providing a repackaged Sierra PCMCIA AirCards, which if you were to use it like you surf with Bezeq it would cost you a lot more at Cellcom’s prices.

So instead they are offering us yet another shopping network (perhaps their wireless network isn’t up for the challenge?).


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